B2B Quarterly Sales Publication

PROJECT: Sales team of Blue Marble Brands, a CPG food company, wanted a quarterly sales publication to consolidate marketing resources and messaging. This would minimize the need for sales reps to assemble materials for meetings with retailers and would clarify marketing messaging and promo deals. MY ROLE: Working within brand guidelines for Blue Marble Brands, I designed, produced, and delivered print-ready files of this publication quarterly for several years. As the company was a portfolio of brands, care was also taken to present each individual brand according to its respective guidelines wherever it appeared in the booklet.

An edition for every season. I also photographed and silhouetted each of the products featured on the cover.

Styled shots were selected from our image asset library.

Worked closely with brand manager to bring her game board back-to-school vision to life on this page. The overall ad adheres to the Blue Marble Brands brand guidelines, while also leveraging assets from each of the portfolio's individual featured brands.

In addition to laying out the pages in InDesign, I also silhouetted each of these racks and displays with Photoshop clipping paths.

The front publication is a newer, refreshed design of its predecessor shown behind it.

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