Foodservice Sales Publication
PROJECT: CPG food company needed a biannual B2B sales publication for their foodservice product line, featuring products across multiple brands in their portfolio. This was a companion piece to its “What’s New@Blue” quarterly sales publication. MY ROLE: Collaborate with marketing team to design, produce, and deliver print-ready files for this biannual booklet, matching the overall design of the portfolio’s quarterly companion publication. As the company was a portfolio of brands, care was also taken to present each individual brand according to its respective guidelines wherever it appeared in the booklet.