

PROJECT: Institutional dining services company wanted to refresh an existing interactive quarterly newsletter featuring upcoming programs for its B2B clients. MY ROLE: Develop an easier-to-read format, without imagery behind text as in the previous version, while retaining the basic layout of the original design. Once the refreshed layout was approved, I searched for appropriate stock imagery, silhouetted images in Photoshop, generated new logo lockups where needed, and set up the InDesign file with hyperlinks. An interactive PDF was the final deliverable.